The organic debate is still raging. I find it increasing difficult to keep my temper when trying to explain that the price of an organic chicken cost what it does because of the feed, straw and the fantastic welfare that people expect from us, not because I am making a fortune (if only). I think customers are clever enough to work it out and will buy on ethics and quality, but I just can't get through to Mr Big. No profit on 10 chickens is equal to No profit on 10,000, just loads more unpaid work for all us at the sharp end.
I'm just going to think about my egg boxes and not answer the phone!!